A jewelry display should provide enough space for the salesperson to easily access the merchandise. A jewelry case can have a modern or traditional look depending on your wants and needs. There are a variety of jewelry display cases to select from. To successfully display your merchandise do the following: examine your area, choose the proper display form, select the best lighting to highlight your work, consider the color of the jewelry display case, and maintain a professional image of the jewelry case. It is important to examine your area to select the size of the jewelry display and to make sure there is still enough space around for your employees and customers. Knowing what type of merchandise and how much of that merchandise will be displayed needs to be considered to make the merchandise is being displayed properly. To make your merchandise stand out the right lighting and color must be selected to make sure the merchandise does not get lost. Finally, keeping the jewelry display case clean and professional will provide a more attractive look.