The optical retail industry can easily be divided into two groups nowadays. First you have the large chains companies with a multitude of stores and franchises all over the country. Most often no matter where they are located they have the same look and are using the same kind of store fixtures. Since they are discounters and target the middle to low end of the market their optical display cabinets are very basic and white slate wall is in abundance within their showroom areas. On the other end you will find individual specialty and high end optical retail stores. Since they are carrying designers brands that may be high priced all items need to be displayed within attractive and well made display cabinets. Some of the optical display cabinets are promotional display showcases that are supplied by the frames manufacturers. Others are custom cabinets custom made for the optical industry. When designing and manufacturing the optical cabinets the emphasis is to come up with sleek and unique designs. Optical glass display showcases should combine a warm, inviting feeling with a touch of extreme modernity.