Display cases customers and prospects have changed their purchasing habits over the last five years. In many ways we do not see a strict buying pattern when it comes to choosing a display case that fits the purpose. There is no clear favorite cabinet finishes for example. One would be hard pressed to say which shapes of glass tower cases are selling best or which style of jewelry cases is the most popular. All one can say is that store designers and owners alike are trying to be original in their quest for a display case. New designs, prototypes, modified standard display cases of all sorts are in favor. That is not to say that custom display cases is what most are looking for. Budgetary limits are too strict for this to happen. Here manufacturers have to reinvent themselves and constantly come up with new display cases concepts and models.