Window Display Cases
Attracting the walking traffic is essential for retail stores. Architects have understood this well. In most shopping centers and newer buildings the front windows go all the way from ceiling to floor. In return this gives a lot of flexibility to store planners and designers as to what types of displays to use in the open window space. Depending on the size and shape of the given window different styles of glass display showcases may be appropriate. The dilemma is to show as much merchandise to the outside traffic without blocking the view inside of the store. Glass top pedestals on legs or a solid cabinet are probably the best way to reach this goal. Suspended glass shadow boxes using metal cables enables to highlight significant items without creating a wall effect within the window. All see through wall cases with minimal cabinetry is another alternative. Since the merchandise displayed in the windows will be accessible from within the inside of the retail space the window has the function of a promotional and sales space.