When you go into a jewelry store, you obviously have to see your product before you purchase. The problem with just showing people products in high-end retail such as jewelry, is that it is valuable and often small in size, which makes it easy to steal. The financial loss for the retailer could be significant if it was valuable enough. This is why high end retail stores use jewelry displays to show their items. Customers can look at the products in a secure, locked, glass display case which allows for sales without worry of merchandise getting stolen. Jewelry displays are one of the most important aspects of running a successful jewelry retail shop.