In today’s challenging economy, it’s much harder to convince shoppers to let go of their hard-earned cash and buy whatever it is you are selling. That is why visual merchandising is even more important now that ever before. You need to cleverly use display cases to create an engaging and stimulating environment that encourages people to buy.
Bigger stores have the budget to use architects, visual merchandising directors, interior designers, and merchandising managers to plan their custom showcases, but what about smaller businesses with limited funds? Well, we here in Tecno Display can help.
Tecno Display does not just manufacture custom display cases; we also provide our expertise on lighting, color, and other sensory inputs and technologies to help you convert visitors into buying customers. We can help you create the store environment you want – whether you want to be approachable or exclusive, or somewhere in between. We can build whatever display case you want and help you decide on designs that customers find appealing. We’ll make sure that the retail display systems we deliver reflect image you want to project, and that your goods are showcased in the most attractive manner so that they all sell well. We can also help you design systems that make it easy for you to ensure that there is sufficient inventory levels on your shelves and display stands, use your floor space more effectively, and communicate your brand identity.
In the next post, we’ll discuss the guidelines on how to use custom display cases to make the shopping experience more convenient and comfortable for your customers. We’ll also discuss how to use a planogram and how horizontal product placement, vertical product placement, and block placement (among placement strategies) can dramatically increase your sales.
I noticed that the custom display cases I had made by Tecno Display got a lot of attention from other shop owners in my mall.
I have a store by the bridge, and we won the softball championship, and we got a nice trophy.
We wanted to show everyone our trophy but didn’t want any one to break it. We went to Tecno, and needed a custom case that could fit in the odd space available.
They customized my display case, and now I have the best trophy case to go with the best softball team!
I noticed that when you are buying wider display cases or store fixtures in general you are getting a better deal price wise. I guess a function of labor time savings when manufacturing cabinets and fixtures. So I did end up buying quite a number of the same size of rectangular wall cases, three or four round tower cases and half a dozen wood pedestal. It may not be too original but looks good and is reasonable.
Yes but what’s the point spending dollars to create an all look alike uniform retail space. I’d rather remodel my retail store little by little with nice personalised display fixtures that will reflect my image and fit the overall look of my neighbourhood.
I happen to like oval, curved, round tower cases or wall units. I know they are a bit expensive but they make you stand apart at least.
With the economy as it is I guess you want to be approachable and not exclusive. The whole idea is for your display cases to drive the traffic in. This is what well built store fixtures ought to do. Well designed cabinetry, clear and discreet lighting systems in as well as every day clean glass (that is to say spotless) and a warm retail space are welcoming and will drive people in. Tecno Display did assist us in picking not only the right display cabinets but also in the selection of the various options that could make our store more appealing. I feel confident with them since Tecno Display does not oversell their customers which a lot of display fixtures companies are doing.
I like display cases with a lot of glass shelves or wood shelves in the cabinets or glass cases. I have a small budget and need to have a maximum inventory out for customers to see, should it be giftware, collectibles, jewelry, trinkets, souvenirs or trophies.