Archive for April, 2010

Trophy Case Ideas

Sunday, April 25th, 2010

Trophies are deeply sentimental and permanent reminders of personal and team accomplishments. Whether you are planning to create a big trophy showroom for your team or just a small cabinet for personal trophies in your home, the right trophy case would make your job a lot easier. There are many kinds of trophy display cases to choose from, depending on the kind of space you have and how you plan to display your memoirs. Here are some of the more common types of trophy display cases that you can choose from:

Stand-Alone Trophy Display Case

As the name suggests, a stand-alone trophy case is a free-standing type of cabinet, usually made out of a wooden base and a glass body, designed to have a 360 degree view of the subject contained. Stand-alone trophy cases are great for small trophy collections and for rooms with enough space. Disadvantages include the awkward placement, as these kinds of cases require huge floor spaces, as well as the limited number of trophies that they can hold.

Rotating Glass Display Case

Inspired by rotating glass displays from jewelry and other retail stores, a rotating glass trophy display is made up of rotating disks encased in a glass enclosure, where the trophies can be mounted for viewing. Rotating display cases can conveniently be shoved into room corners since the displays themselves rotate, although just like the stand-alone case, they can only hold as much trophies.

Recessed Trophy Display Case

A recessed case is a built-in type of fixture protected by glass doors and panes, which also allow access to the displayed items. This kind of trophy case is a good choice for rooms with limited floor spaces, although can be costly as alterations to the wall are required. Alternatively, if your home already has a recessed wall, you can instantly convert it into an attractive trophy display case.

Bookcase Trophy Display Case

One of the more traditional and classic styles of trophy cases is the bookcase, which practically looks like a huge shelving cabinet with larger slots and partitions where the trophies can be displayed. These case are cheap and can typically hold quite a number of trophies.

Here in Tecno Display you will find the exact trophy display case you want.

Museum Display Cases – Materials Safe to Use

Sunday, April 25th, 2010

From fossils to historic documents to other memoirs of the past, every museum item requires the utmost care and proper maintenance in order to retain value. A museum case is as important as the relic or treasure it holds, and certain factors should be considered when choosing the right display fixture for a specific museum piece.
Most museum pieces are extremely sensitive to chemical degradation and other reactions from outside pollutants and atmospheric elements. This makes the task of the museum case builder far harder, since he has to consider not only the aesthetic factor of the fixture but its composition, structure, and potential harm to the relics as well. However, there are certain materials that pose minimal risks to such artifacts. Inert materials meet such preservation requirements needed to avoid degradation, although these materials may be restricting and may not be that flexible to use.
A perfectly safe museum case can be made out of vitreous materials such as glass, or rigid plastics like acrylic, polycarbonate and unplasticized polyvynyl chloride or uPVC. These materials, especially the plastic based ones, pose minimal risk of HCI emissions over time. Relics that require mounting platforms could use archival or acid free paper, unbleached and undyed cotton and powder-coated metals or just simple metals. Other materials that could be used include polyester films, silica gel, and other types of virgin grade polymer films. Museum display cases should avoid the use of oxidative materials as well as strong acids, especially in the finishing, as these create a degrading environment for the relics.
Here in Tecno Display, you will see some of the best-quality museum display cases. Browse the catalog for more information.

Shelving Display Fixtures

Thursday, April 22nd, 2010

While display cases make it possible to “centralize” the attention of your customers, shelves give them choices – and it is up to you to capitalize on that fact. Shelving display fixtures come in different shapes and sizes, and your choice of shelves could really define the atmosphere and feel of your store. Wooden shelves create an inviting homey atmosphere while glass shelves exude class, sophistication and style. Plastic or metal shelves, on the other hand, show simplicity and economy.
Shelves will always be shelves but the things you put on them and how you arrange these things is a different story. It is one thing to set the type of atmosphere you want for your store through shelving display fixtures but organizing items in a way that would greatly benefit your business is yet another important factor to consider. Marketing experts say that most people turn right upon entering a store—with this, you can take advantage of the right portions of your space and put items you want to be instantly sold on shelving fixtures to the right. People are also more likely to look at things that are on their eye level, so you must consider putting the items you want to promote within this range.
Here are four commandments on showcasing products on shelving display fixtures:

  1. Thou shall not put folded clothing on shelves—unless you want them for size referencing. Folded clothes on shelves only create more work as well as an unattractive atmosphere as they create a mess of unfolded and rummaged-through pieces.
  2. Thou shall not leave shelves empty—this would make your store look unbalanced and unprepared look for your store.
  3. Thou shall not overcrowd shelves—the only worse thing than leaving shelves empty is stuffing too many things in them. This makes it hard for customers to see your products individually.
  4. Thou shall not leave shelves (or any fixture for that matter) broken or damaged—not only will this be unattractive, but could also make you responsible for any injuries or accidents caused by faulty fixtures.

More insights about shelving and other fixtures can be found here on Tecno Display.

Building a Trophy Case

Thursday, April 22nd, 2010

Building a classic wooden trophy case can be a quite challenging project. The best looking trophy display cases are made out of authentic wood like walnut, cherrywood, oak, or even pecan. These wood types are among the best choices, especially if you intend to put the trophy case in a space with a more traditional aesthetic.

When building a trophy display case, some of the first things to consider would be the size, (based on the space available and the number of trophies to display), the kinds of trophies to display, the type of wood, and the overall structure and design. Once you’ve got all these down, then you are ready to start on the project.

When building a trophy case, certain techniques can be used in order to ease the pain of classic case work. Some of the skills and techniques that most modern builders use include the biscuit joinery technique, as well as some panel door systems and other modern techniques that use modern power tools for easier construction. These easy-to-learn techniques can be used to get the job done, from cutting the boards to gluing and screwing them on together.

When building a two-section trophy case, make sure that the measurements tally so that the edges go exactly where they should. The top section should normally be larger than the bottom, since this section would hold the display. Your choice of wood finish should also be carefully thought of in order to tie the look of your fixture with the whole space.

With the modern tools and techniques available nowadays, building such a complicated fixture is possible even if you have limited carpentry skills. However, though it would be quite an achievement to build such an elaborate fixture, it is often cheaper and more convenient to just buy from good trophy case manufacturers like Tecno Display. There’s a wide range of affordable, ready-made trophy cases available here to suit your taste and your requirements.

Attracting Customers with Display Fixtures – Part 2

Wednesday, April 21st, 2010

You don’t necessarily have to be a marketing genius to create an effective strategy to win customers over. All you need are some basic knowledge on how to make your store elements — your display fixtures for one – work to your advantage. Display cases are among the most important elements in a retail business, as they are in the forefront of your battle plan to conquer the attention of passersby and turn them into loyal patrons.

In the last post, we gave you three tips on how to make your displays work for and not against you. Here are some more:

Display fixtures should be considered as blank canvasses and your products, the main event. So if you want to make the product the center of attention, keep your cases simple and your arrangements non-distracting. Don’t make the customer lose that urge to buy by trying to show all your products in a single arrangement. Multiple and sensible arrangements work great, especially when you group like items and compliment different ones with good combinations. Don’t go overboard on wackiness, unless your store is themed that way; otherwise, you’d lose your customer’s interest.

Display fixtures usually come with built in lighting equipment, but it wouldn’t hurt getting some additional lights to compliment your display. Lighting also helps in creating a better view of your product and setting an inviting mood, and more importantly, for creating the focal point in your fixture. With the right colors, positioning, and angles, your display would work a million times better with lights rather than without them.

Lastly, take one step back and admire your display from all angles as customers may come from any direction. Make sure that your display works in whatever angle. It also wouldn’t hurt to get opinions from friends about the look of your display.

For more ideas on display cases, check out the rest of our website here in TecnoDisplay.com.

Attracting Customers with Display Fixtures – Part 1

Wednesday, April 21st, 2010

Competition is inevitable in any kind of business; this is especially true for products that are not particularly unique, as many other retailers compete for that share of the market. How do you differentiate your store if you have nothing new to offer? The answer is visual merchandising – using the right techniques in displaying products through creative visual presentation to bump up your sales and gain customers that would keep coming back for more. Setting up your display fixtures is just one of the basic ways to attract customers who would otherwise not even notice your store.

The first things you should ask yourself when trying to spice up your display fixtures include:

  • Are my displays interesting enough so that people will stop and admire them?
  • Is there too much going on? It is overwhelming?
  • Are my displays too plain and simply nondescript?

The goal is to woo your customers into spending their disposable income on you, and not on your competition. Here are three simple rules to make your displays more remarkable and distinct:

First, have a central object—something that would encourage a sense of focus in your display. Display fixtures can look bare and unappealing even when your products are lined up neatly when there’s no centerpiece to your line. You have to make sure that you know exactly where the eyes of potential customers would go, and make sure that the products you are pushing are within that central line of sight.

Second, use lines and shapes creatively. Geometric presentations are very effective especially when laying out your products. They are also a great help when balancing the visual effect that you like for your display. Elements can be mixed and matched as long as there is balance.

This visual balance is the third most important factor to be considered when creating an effective display, as the weight of your colors and the size of your objects can either work to tie your display together or cause imbalance and lack of focal point.

We’ll give you more tips on how to attract your customers through display fixtures in the next post.

Build Your Own Museum Case

Wednesday, April 21st, 2010

Whether running a public museum or just wanting to showcase some of your museum-worthy collections, a museum case is one of the top fixtures that you should have. Many different kinds of museum display cases are available out in the market, although with some basic carpentry skills, a good concept, and lots of free time, you yourself could build your own customized display case. Here is a step-by-step guide on how to make a simple 5X5X1 (width, height, depth) wooden museum display case:

First, gather the necessary tools such as some carpentry power tools, plywood, 2 pre-cut glass doors (complete with locks), hinges, wood screws, and wood stain or paint. When all these are set, you are ready to cut out the pieces to be used in your museum case.

Cut out a 5X5 ft. square plywood piece (for the backing of the case) using a circular saw. Then, cut out two pieces measuring 5X1 ft. wide each—these two pieces go to the top and bottom part of the case. Cut the side pieces, each measuring 4 feet, 10.5 inches high, and 1 foot wide. Depending on your preference, cut a piece or some pieces for your dividers or shelves. Sand the rough edges and apply the finishing you like, then allow the pieces to dry.

You are now ready to assemble your museum case. Put together the top, side, and bottom pieces of the case to form a square frame. Once aligned and stable, screw them on with 1.5 inch wood screws securely through the top, bottom, and sides. Once the frame is done, lay out the back piece and carefully attach it to one side of the frame. Secure the back piece in place and drive some screws around the back edges into the frame. Decide whether you want dividers or shelves for your case and install them accordingly. When you’re happy with the construction, seal the case in by installing the pre-made glass doors through the hinges.

Unless you have great DIY and carpentry skills, it is often much cheaper to just buy a ready-made museum case from reliable display case manufacturers, such as Tecno Display. Buying an expertly manufactured museum case prevents you from making costly errors and also saves you money.

Pointers on customising your display cases – PART 2

Friday, April 2nd, 2010

In the last post, we mentioned that Tecno Display won’t just build your custom showcases but also help you plan your retail system design to entice your customers to buy. In order to maximize the saleability of your products, you need to follow four visual merchandising principles:

1. Make it easy for your customers to locate / find the merchandise or category they are interested in.

2. Make it easy for your customers to self-select.

3. Make it easy for your customers to see other related products.

4. Make it easy for your customers to see the latest offerings by giving them enough prominence at strategic locations in your store.

The key is to build and use custom display cases to showcase your products in an understandable, orderly manner that makes it easy to find what a customer may be looking for. This is where a planogram comes in handy. A planogram – which is especially useful if you want to build multiple display cases that all put across the same look and feel.

If you are a reseller of consumer packaged goods, the manufacturer usually provides suggested planograms for the products to showcase how they relate to existing lines / other products in the same category. If you sell your own products, though, then you need to device a planogram on your own. Decide exactly where certain products should go in what shelving units, and at what quantity they should be displayed.

As a general rule, fast-moving goods (such as those sold in supermarkets) use box- and text-based planograms, which make the most out of available retail shelving. The same approach is good for products that require high inventory turnovers. Stores selling fashion and lifestyle items (including jewellery), on the other hand, tend to use pictorial planograms which demonstrate to the customer how the merchandise is supposed to look when used.

Pointers on customising your display cases – PART 1

Friday, April 2nd, 2010

In today’s challenging economy, it’s much harder to convince shoppers to let go of their hard-earned cash and buy whatever it is you are selling. That is why visual merchandising is even more important now that ever before. You need to cleverly use display cases to create an engaging and stimulating environment that encourages people to buy.

Bigger stores have the budget to use architects, visual merchandising directors, interior designers, and merchandising managers to plan their custom showcases, but what about smaller businesses with limited funds? Well, we here in Tecno Display can help.

Tecno Display does not just manufacture custom display cases; we also provide our expertise on lighting, color, and other sensory inputs and technologies to help you convert visitors into buying customers. We can help you create the store environment you want – whether you want to be approachable or exclusive, or somewhere in between. We can build whatever display case you want and help you decide on designs that customers find appealing. We’ll make sure that the retail display systems we deliver reflect image you want to project, and that your goods are showcased in the most attractive manner so that they all sell well. We can also help you design systems that make it easy for you to ensure that there is sufficient inventory levels on your shelves and display stands, use your floor space more effectively, and communicate your brand identity.

In the next post, we’ll discuss the guidelines on how to use custom display cases to make the shopping experience more convenient and comfortable for your customers. We’ll also discuss how to use a planogram and how horizontal product placement, vertical product placement, and block placement (among placement strategies) can dramatically increase your sales.