Manufacturers and brands do choose glass towers as promotional display cases to advertise and sell their products in retail environments. For one glass towers take relatively little space and can be moved around easily. Glass tower cases are also easy to ship being small and lighter than wall showcases. Retailers can install their promotional glass display tower within minutes which is a big plus. The name and logo of the brand or collection may be easily printed on the top canopy of the glass tower and halogen or LED lighting may be installed inside the top cabinet to enhance the beauty and uniqueness of the products. Glass towers are ideal as promotional display cases since the prospective customers can easily walk around them to look at each product more precisely.