A new category of retail jewelry stores is now opting for free standing counter high glass jewelry showcases. For years jewelry store owners used to stack up next to each other their jewelry cases. Right now by installing each glass jewelry showcase away from each other designers are attempting to draw distinctions between each collection on display. It also makes the whole retail space more inviting, visible and facilitate the customers free flow. One of the aspects of this new trend in design is less storage area and more to see on display. It makes sense from an economical point of view since carrying a large inventory has become a prohibitive proposition for jewelers.