At the end of the year and holiday time retailers are trying to maximize their sales. Showing the more popular giftware merchandise all at once and distinctly is a challenge. Store owners will choose to categorize their products using additional display showcases specifically for the season. They will either buy or rent the added display showcases. Retailers will paint and decorate them with cheerful holidays ornaments, colors, scripts and display inserts. Free standing glass display towers are the favorite seasonal display showcase. Since they are pre assembled they can be installed quickly. Tower showcases are equipped standard with rollers under the base cabinet and can be moved in and out or to different areas promptly. Casters are an important feature when considering seasonal display showcases. This will allow store owners to roll them just outside of the front door for the day to attract more traffic in. The holiday season is short and competitive. You want to attract all the traffic you can.