The retail optical industry is divided between two kinds of outlets. The large corporate multi retail stores that have expanded nationwide. They have a very uniform look, carry the same brands of glasses and offer the same optical services at an identical pricing. The second category are individually owned optical stores that provide a wide array of optical frames and designs from manufacturers all over the world. These upscale stores have a more elaborate and distinctive presentation and are making ample use of standard and custom made optical display cases. Optical wall shadow boxes, table optical dispensaries, glass top pedestals, wall display showcases with optical inside displays are common features in these stores.
Store designers and planners get involved into the choice and design of these particular optical display cases which purpose is to create a unique and unforgettable look. Colors, textures, lighting and graphics are utilized to reinforce this uniqueness.