New lines of merchandise, trendy items, theme oriented collectibles need all the attention they can get. Since tower display cases can be set up by themselves in most areas of any given retail space they are the ideal display to fill this purpose. Glass tower cases come in square, rectangular, round and oval shapes. Since glass towers are manufactured on casters they can easily be moved around wherever it is convenient. Tower cases are always equipped with multiple fully adjustable glass shelves thus allowing for the displaying of a large amount of merchandise. Being all see through they are visible from everywhere and far away. Many retailers choose to display a specific line of products on any given specific shelf within their tower display case. It does reinforce the concept of brand identification.